Pluralism & media Research brief
When the feed changes how you see your neighbour
How often online content has negatively altered real-world perceptions of another community.
On the question “Has online content on social media (WhatsApp, Instagram, YouTube) ever negatively altered your real-world perception of another community?”, the modal answer is no, my real-world inclusive views are independent of algorithms, chosen by 55.4% of respondents (221 of 399). The next-largest answer, yes, slightly/temporarily, accounts for 29.3% (117), a gap of 26.1 percentage points.
Key figures
- 55.4% (221 of 399) answered no, my real-world inclusive views are independent of algorithms on “Has online content on social media (WhatsApp, Instagram, YouTube) ever negatively altered your real-world perception of another community?”.
- The top two answers are separated by 26.1 percentage points, and the smallest category still covers 61 respondents.
- Findings describe this community-recruited cohort of 399 respondents, not Kerala's youth population.
Figures & data tables#
Figures are drawn directly from the primary response counts; each carries its full data table and an embed snippet.
Where the answers cluster#
The full distribution for “Has online content on social media (WhatsApp, Instagram, YouTube) ever negatively altered your real-world perception of another community?” (n = 399) is: No, my real-world inclusive views are independent of algorithms — 55.4% (221); Yes, slightly/temporarily — 29.3% (117); Yes, frequently — 15.3% (61).
The cohort is clearly concentrated on this question. A single option carries 55.4% of responses, so the headline figure is stable enough to plan against. The smallest recorded answer, yes, frequently, still represents 61 people — a group large enough to matter in programme design even at 15.3%.
Limits of this evidence#
The sample is a community-recruited cohort of 399 respondents surveyed between 21 May and 28 June 2026. Figures describe this cohort; they are not state-level prevalence estimates and should not be reported as such.
The composition of the sample also shapes the totals: 74.4% of respondents fall in the older student and early-career band, and 72.7% identify as male. Any reading by gender, district or occupation needs disaggregated fieldwork this instrument was not designed to deliver.
The instrument records one moment in time, so nothing here identifies a cause or a trend. Statements about mechanism in this brief are interpretive and flagged as such.
Questions readers ask#
- Has online content on social media (WhatsApp, Instagram, YouTube) ever negatively altered your real-world perception of another community?? (Kerala Gen Z Survey 2026)
- 55.4% of 399 respondents answered no, my real-world inclusive views are independent of algorithms, followed by yes, slightly/temporarily at 29.3%. Full distribution: No, my real-world inclusive views are independent of algorithms — 55.4% (221); Yes, slightly/temporarily — 29.3% (117); Yes, frequently — 15.3% (61).
- How many people answered this question?
- All 399 respondents in the Kerala Gen Z Survey 2026 answered this item.
- Can these figures be generalised to all Kerala youth?
- No. The survey is a community-recruited cohort of 399 respondents surveyed between 21 May and 28 June 2026, so the figures describe this cohort rather than the state's youth population.
Source and reuse
Every figure in this brief comes from the The Kerala Gen Z Report 2026 response sheet. The full aggregate dataset, codebook and methodology are open: open data · methodology.
Cite this page
Free to reuse under CC BY 4.0. Attribution with a link back is the only condition.
Community Leadership and Social Change Program Research Scholars & Valakkulam, Y. (2026). When the feed changes how you see your neighbour. Moyan Journal of Community & Society, Volume 1, Issue 1. Department of Graduate Institute, DHI University (DHIU), India; published by Moyan AI. https://journal.moyanai.app/journal/research/social-media-altering-community-perceptionReference manager
Open access. This work is published under CC BY 4.0. You may copy, redistribute, adapt and reuse the text, figures and data for any purpose, including commercially, with attribution and a link back.
