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Pluralism & media Research brief

Three in four say friction is manufactured for views

Trust in Kerala's mainstream media, measured directly.


Community Leadership and Social Change Program Research Scholars, Department of Graduate Institute, DHI University (DHIU), India · The Kerala Gen Z Report 2026, n = 399 · CC BY 4.0

On the question “Do you believe that mainstream media channels and online portals intentionally amplify communal friction in Kerala for economic views?”, the modal answer is yes, they deliberately manufacture hate for data clicks, chosen by 75.7% of respondents (302 of 399). The next-largest answer, only occasionally during specific state elections, accounts for 18.3% (73), a gap of 57.4 percentage points.

Key figures

  • 75.7% (302 of 399) answered yes, they deliberately manufacture hate for data clicks on “Do you believe that mainstream media channels and online portals intentionally amplify communal friction in Kerala for economic views?”.
  • The top two answers are separated by 57.4 percentage points, and the smallest category still covers 24 respondents.
  • Findings describe this community-recruited cohort of 399 respondents, not Kerala's youth population.

Figures & data tables#

Figures are drawn directly from the primary response counts; each carries its full data table and an embed snippet.

Figure 1

Do you believe that mainstream media channels and online portals intentionally amplify communal friction in Kerala for economic views?

കേരളത്തിലെ ഓൺലൈൻ ചാനലുകളും മാധ്യമങ്ങളും വ്യൂസ് കൂട്ടാൻ വേണ്ടി മനഃപൂർവ്വം വർഗ്ഗീയതയും തർക്കങ്ങളും വലുതാക്കി കാണിക്കാറുണ്ട് എന്ന് നിങ്ങൾ വിശ്വസിക്കുന്നുണ്ടോ?

n = 399 · Kerala Gen Z Report 2026 · Moyan AI

Yes, they deliberately manufacture hate for data clicks75.7%

അതെ, വ്യൂസ് കൂട്ടാൻ വേണ്ടി അവർ മനഃപൂർവ്വം ഭിന്നതകൾ ഉണ്ടാക്കുന്നു

Only occasionally during specific state elections18.3%

ചില തിരഞ്ഞെടുപ്പ് സമയങ്ങളിൽ മാത്രം

No, they safely report true on-ground events objectively6%

ഇല്ല, അവർ നാട്ടിൽ നടക്കുന്ന കാര്യങ്ങൾ കൃത്യമായി റിപ്പോർട്ട് ചെയ്യുക മാത്രമാണ് ചെയ്യുന്നത്

Data table
Do you believe that mainstream media channels and online portals intentionally amplify communal friction in Kerala for economic views?
ResponseCountShare
Yes, they deliberately manufacture hate for data clicks30275.7%
Only occasionally during specific state elections7318.3%
No, they safely report true on-ground events objectively246%
Total answered399100%
Embed this figure on your site (free, CC BY 4.0)

Copy the snippet below. Keep the source link — attribution is the licence condition.

<iframe src="https://journal.moyanai.app/journal/embed/media-manufacturing-friction" width="100%" height="420" style="border:1px solid #e5e7eb;border-radius:8px" title="Do you believe that mainstream media channels and online portals intentionally amplify communal friction in Kerala for economic views? — Moyan Journal"></iframe>
<p>Source: <a href="https://journal.moyanai.app/journal/kerala-gen-z-survey-2026">The Kerala Gen Z Report 2026</a>, Moyan AI.</p>

The shape of the responses#

The full distribution for “Do you believe that mainstream media channels and online portals intentionally amplify communal friction in Kerala for economic views?” (n = 399) is: Yes, they deliberately manufacture hate for data clicks — 75.7% (302); Only occasionally during specific state elections — 18.3% (73); No, they safely report true on-ground events objectively — 6% (24).

The cohort is clearly concentrated on this question. A single option carries 75.7% of responses, so the headline figure is stable enough to plan against. The smallest recorded answer, no, they safely report true on-ground events objectively, still represents 24 people — a group large enough to matter in programme design even at 6%.

Limits of this evidence#

These are self-reported answers from a community-recruited cohort of 399 young Keralites surveyed between 21 May and 28 June 2026. They are not probability-sample estimates of Kerala's youth population, and confidence intervals from random sampling do not apply.

Because 74.4% of respondents sit in one age band and 72.7% identify as male, subgroup differences are indicative at best. Cross-tabulated claims require a larger, stratified sample.

Finally, the survey measures single-point self-report, so it can establish association and scale but not direction or cause. Where this brief notes a pattern across two questions, that pattern is descriptive.

Questions readers ask#

Do you believe that mainstream media channels and online portals intentionally amplify communal friction in Kerala for economic views?? (Kerala Gen Z Survey 2026)
75.7% of 399 respondents answered yes, they deliberately manufacture hate for data clicks, followed by only occasionally during specific state elections at 18.3%. Full distribution: Yes, they deliberately manufacture hate for data clicks — 75.7% (302); Only occasionally during specific state elections — 18.3% (73); No, they safely report true on-ground events objectively — 6% (24).
How many people answered this question?
All 399 respondents in the Kerala Gen Z Survey 2026 answered this item.
Can these figures be generalised to all Kerala youth?
No. The survey is a community-recruited cohort of 399 respondents surveyed between 21 May and 28 June 2026, so the figures describe this cohort rather than the state's youth population.

Source and reuse

Every figure in this brief comes from the The Kerala Gen Z Report 2026 response sheet. The full aggregate dataset, codebook and methodology are open: open data · methodology.

Cite this page

Free to reuse under CC BY 4.0. Attribution with a link back is the only condition.

Community Leadership and Social Change Program Research Scholars & Valakkulam, Y. (2026). Three in four say friction is manufactured for views. Moyan Journal of Community & Society, Volume 1, Issue 1. Department of Graduate Institute, DHI University (DHIU), India; published by Moyan AI. https://journal.moyanai.app/journal/research/media-manufacturing-communal-friction-kerala

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Open access. This work is published under CC BY 4.0. You may copy, redistribute, adapt and reuse the text, figures and data for any purpose, including commercially, with attribution and a link back.