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Pluralism & media Research brief

The automatic response to a polarising post

Scroll past, argue, report or share — what respondents actually do.


Community Leadership and Social Change Program Research Scholars, Department of Graduate Institute, DHI University (DHIU), India · The Kerala Gen Z Report 2026, n = 399 · CC BY 4.0

44.6% of the cohort — 178 of 399 respondents — answered i deeply read the arguments and comment sections, feeling internally upset when asked “What is your immediate automated response when highly polarizing or controversial communal debates appear on your digital feed?”. The next-largest answer, i completely ignore it and immediately scroll past neutrally, accounts for 25.3% (101), a gap of 19.3 percentage points.

Key figures

  • 44.6% (178 of 399) answered i deeply read the arguments and comment sections, feeling internally upset on “What is your immediate automated response when highly polarizing or controversial communal debates appear on your digital feed?”.
  • The top two answers are separated by 19.3 percentage points, and the smallest category still covers 26 respondents.
  • Findings describe this community-recruited cohort of 399 respondents, not Kerala's youth population.

Figures & data tables#

Figures are drawn directly from the primary response counts; each carries its full data table and an embed snippet.

Figure 1

What is your immediate automated response when highly polarizing or controversial communal debates appear on your digital feed?

സോഷ്യൽ മീഡിയയിൽ വർഗ്ഗീയമായതോ ഭിന്നതയുണ്ടാക്കുന്നതോ ആയ പോസ്റ്റുകൾ കണ്ടാൽ നിങ്ങളുടെ പൊതുവായ പ്രതികരണം എന്താണ്?

n = 399 · Kerala Gen Z Report 2026 · Moyan AI

I deeply read the arguments and comment sections, feeling internally upset44.6%

ഞാൻ അതിലെ കമന്റുകൾ വായിക്കുകയും ഉള്ളിൽ വിഷമമോ ദേഷ്യമോ തോന്നുകയും ചെയ്യും

I completely ignore it and immediately scroll past neutrally25.3%

ഞാൻ അത് പൂർണ്ണമായി അവഗണിച്ച് മുന്നോട്ട് സ്ക്രോൾ ചെയ്യും]

I report the post and block the creator to preserve social harmony23.6%

ഞാൻ ആ പോസ്റ്റ് റിപ്പോർട്ട് ചെയ്യുകയും ആ അക്കൗണ്ട് ബ്ലോക്ക് ചെയ്യുകയും ചെയ്യും

I actively jump into the comments to argue and defend my community's stance6.5%

ഞാൻ കമന്റ് ബോക്സിൽ കയറി എന്റെ സമുദായത്തിന് വേണ്ടി വാദപ്രതിവാദങ്ങൾ നടത്തും

Data table
What is your immediate automated response when highly polarizing or controversial communal debates appear on your digital feed?
ResponseCountShare
I deeply read the arguments and comment sections, feeling internally upset17844.6%
I completely ignore it and immediately scroll past neutrally10125.3%
I report the post and block the creator to preserve social harmony9423.6%
I actively jump into the comments to argue and defend my community's stance266.5%
Total answered399100%
Embed this figure on your site (free, CC BY 4.0)

Copy the snippet below. Keep the source link — attribution is the licence condition.

<iframe src="https://journal.moyanai.app/journal/embed/reaction-to-communal-content" width="100%" height="420" style="border:1px solid #e5e7eb;border-radius:8px" title="What is your immediate automated response when highly polarizing or controversial communal debates appear on your digital feed? — Moyan Journal"></iframe>
<p>Source: <a href="https://journal.moyanai.app/journal/kerala-gen-z-survey-2026">The Kerala Gen Z Report 2026</a>, Moyan AI.</p>

Reading the distribution#

The full distribution for “What is your immediate automated response when highly polarizing or controversial communal debates appear on your digital feed?” (n = 399) is: I deeply read the arguments and comment sections, feeling internally upset — 44.6% (178); I completely ignore it and immediately scroll past neutrally — 25.3% (101); I report the post and block the creator to preserve social harmony — 23.6% (94); I actively jump into the comments to argue and defend my community's stance — 6.5% (26).

The cohort is moderately concentrated on this question. One option leads without dominating, so the second and third answers carry real policy weight. The smallest recorded answer, i actively jump into the comments to argue and defend my community's stance, still represents 26 people — a group large enough to matter in programme design even at 6.5%.

How far these figures can be read#

These are self-reported answers from a community-recruited cohort of 399 young Keralites surveyed between 21 May and 28 June 2026. They are not probability-sample estimates of Kerala's youth population, and confidence intervals from random sampling do not apply.

Because 74.4% of respondents sit in one age band and 72.7% identify as male, subgroup differences are indicative at best. Cross-tabulated claims require a larger, stratified sample.

Finally, the survey measures single-point self-report, so it can establish association and scale but not direction or cause. Where this brief notes a pattern across two questions, that pattern is descriptive.

Questions readers ask#

What is your immediate automated response when highly polarizing or controversial communal debates appear on your digital feed?? (Kerala Gen Z Survey 2026)
44.6% of 399 respondents answered i deeply read the arguments and comment sections, feeling internally upset, followed by i completely ignore it and immediately scroll past neutrally at 25.3%. Full distribution: I deeply read the arguments and comment sections, feeling internally upset — 44.6% (178); I completely ignore it and immediately scroll past neutrally — 25.3% (101); I report the post and block the creator to preserve social harmony — 23.6% (94); I actively jump into the comments to argue and defend my community's stance — 6.5% (26).
How many people answered this question?
All 399 respondents in the Kerala Gen Z Survey 2026 answered this item.
Can these figures be generalised to all Kerala youth?
No. The survey is a community-recruited cohort of 399 respondents surveyed between 21 May and 28 June 2026, so the figures describe this cohort rather than the state's youth population.

Source and reuse

Every figure in this brief comes from the The Kerala Gen Z Report 2026 response sheet. The full aggregate dataset, codebook and methodology are open: open data · methodology.

Cite this page

Free to reuse under CC BY 4.0. Attribution with a link back is the only condition.

Community Leadership and Social Change Program Research Scholars & Valakkulam, Y. (2026). The automatic response to a polarising post. Moyan Journal of Community & Society, Volume 1, Issue 1. Department of Graduate Institute, DHI University (DHIU), India; published by Moyan AI. https://journal.moyanai.app/journal/research/kerala-youth-response-to-communal-content

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Open access. This work is published under CC BY 4.0. You may copy, redistribute, adapt and reuse the text, figures and data for any purpose, including commercially, with attribution and a link back.