Entrepreneurship Research brief
The Kerala Startup Mission awareness gap
How many young Keralites know about KSUM grants and incubation.
Asked “Are you personally aware of the financial startup grants, incubation cells, and funding tools offered by the Kerala Startup Mission (KSUM)?”, 52.3% of the 399 respondents in the Kerala Gen Z Survey 2026 (136 people) selected completely unaware of its existence. The next-largest answer, i have heard the name but have zero knowledge of its schemes, accounts for 36.9% (96), a gap of 15.4 percentage points.
Key figures
- 52.3% (136 of 399) answered completely unaware of its existence on “Are you personally aware of the financial startup grants, incubation cells, and funding tools offered by the Kerala Startup Mission (KSUM)?”.
- The top two answers are separated by 15.4 percentage points, and the smallest category still covers 28 respondents.
- Findings describe this community-recruited cohort of 399 respondents, not Kerala's youth population.
Figures & data tables#
Figures are drawn directly from the primary response counts; each carries its full data table and an embed snippet.
Are you personally aware of the financial startup grants, incubation cells, and funding tools offered by the Kerala Startup Mission (KSUM)?
കേരള സ്റ്റാർട്ടപ്പ് മിഷൻ (KSUM) നൽകുന്ന സാമ്പത്തിക സഹായങ്ങളെയും ഗ്രാൻ്റുകളെയും കുറിച്ച് നിങ്ങൾക്ക് അറിവുണ്ടോ?
പൂർണ്ണമായും അറിവില്ല
കേട്ടറിവ് മാത്രമുണ്ട്, പദ്ധതികളെക്കുറിച്ച് കൃത്യമായി അറിയില്ല
അതെ, വ്യക്തമായി അറിയാം (എങ്ങനെ അപേക്ഷിക്കണം എന്ന് അറിയാം)
Data table
| Response | Count | Share |
|---|---|---|
| Completely unaware of its existence | 136 | 52.3% |
| I have heard the name but have zero knowledge of its schemes | 96 | 36.9% |
| Yes, and I fully understand how to apply | 28 | 10.8% |
| Total answered | 260 | 100% |
Embed this figure on your site (free, CC BY 4.0)
Copy the snippet below. Keep the source link — attribution is the licence condition.
<iframe src="https://journal.moyanai.app/journal/embed/kerala-startup-mission-awareness" width="100%" height="420" style="border:1px solid #e5e7eb;border-radius:8px" title="Are you personally aware of the financial startup grants, incubation cells, and funding tools offered by the Kerala Startup Mission (KSUM)? — Moyan Journal"></iframe>
<p>Source: <a href="https://journal.moyanai.app/journal/kerala-gen-z-survey-2026">The Kerala Gen Z Report 2026</a>, Moyan AI.</p>Where the answers cluster#
The full distribution for “Are you personally aware of the financial startup grants, incubation cells, and funding tools offered by the Kerala Startup Mission (KSUM)?” (n = 260) is: Completely unaware of its existence — 52.3% (136); I have heard the name but have zero knowledge of its schemes — 36.9% (96); Yes, and I fully understand how to apply — 10.8% (28).
The cohort is moderately concentrated on this question. One option leads without dominating, so the second and third answers carry real policy weight. The smallest recorded answer, Yes, and I fully understand how to apply, still represents 28 people — a group large enough to matter in programme design even at 10.8%.
What this brief does not establish#
The sample is a community-recruited cohort of 399 respondents surveyed between 21 May and 28 June 2026. Figures describe this cohort; they are not state-level prevalence estimates and should not be reported as such.
The composition of the sample also shapes the totals: 74.4% of respondents fall in the older student and early-career band, and 72.7% identify as male. Any reading by gender, district or occupation needs disaggregated fieldwork this instrument was not designed to deliver.
The instrument records one moment in time, so nothing here identifies a cause or a trend. Statements about mechanism in this brief are interpretive and flagged as such.
Questions readers ask#
- Are you personally aware of the financial startup grants, incubation cells, and funding tools offered by the Kerala Startup Mission (KSUM)?? (Kerala Gen Z Survey 2026)
- 52.3% of 399 respondents answered completely unaware of its existence, followed by i have heard the name but have zero knowledge of its schemes at 36.9%. Full distribution: Completely unaware of its existence — 52.3% (136); I have heard the name but have zero knowledge of its schemes — 36.9% (96); Yes, and I fully understand how to apply — 10.8% (28).
- How many people answered this question?
- All 260 respondents in the Kerala Gen Z Survey 2026 answered this item.
- Can these figures be generalised to all Kerala youth?
- No. The survey is a community-recruited cohort of 399 respondents surveyed between 21 May and 28 June 2026, so the figures describe this cohort rather than the state's youth population.
Source and reuse
Every figure in this brief comes from the The Kerala Gen Z Report 2026 response sheet. The full aggregate dataset, codebook and methodology are open: open data · methodology.
Cite this page
Free to reuse under CC BY 4.0. Attribution with a link back is the only condition.
Community Leadership and Social Change Program Research Scholars & Valakkulam, Y. (2026). The Kerala Startup Mission awareness gap. Moyan Journal of Community & Society, Volume 1, Issue 1. Department of Graduate Institute, DHI University (DHIU), India; published by Moyan AI. https://journal.moyanai.app/journal/research/kerala-startup-mission-awareness-gapReference manager
Open access. This work is published under CC BY 4.0. You may copy, redistribute, adapt and reuse the text, figures and data for any purpose, including commercially, with attribution and a link back.